That's when I crossed paths with this amazing TED video:
Jane McGonigal: Gaming can make a better world
Jane McGonigal: Gaming can make a better world
There is also a HBR article about examples of how game mechanics can be (and are) applied to real life situations. And a complete list of game mechanics by the Google Gaming team (or the ridiculous name of SCVNGR).
Not to forget, of course, the Swedish VW example of the game theory in practice, one of the videos of The Fun Theory:
Care to share any insightful ideas after this? :)
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