05 November 2010

Decision making paralysis in AIESEC Norway

This post will only make sense if you read the post about decision making paralysis.

When I was president of AIESEC Norway (…) we were not doing so good in our main types of sales: bring exchange students to work in companies and send Norwegian students to work abroad. Then we kind of intuitively narrowed the options for students to go on exchange – instead of promoting that they could go literally anywhere, at any point in time and to do all kinds of different jobs (which is true from the AIESEC product point of view), we started promoting around 5 specific countries, with a specific timeframe for the exchange and more or less set job (better defined, but not amazingly clear).

The result was that much more people made de decision and our numbers grew. Still there were a whole bunch of people that decided not to go on exchange, even after being accepted in the program. If I am not mistaken the number was quite high, like at least half of them, usually when they needed to pay and really decide  to go on exchange in definitive.

On the corporate sales we never managed to solve the problem, but I heard that today they are doing much better than before. Their approach? As I understand, they are specifying better the product (not anymore “any type of student, with any background, any time…” you get the picture). Now they are segmenting type of exchange (market expansion, IT, volunteer work, etc) and time (summer, winter…)

Both approaches clearly are tapping into the problems seen on the decision making paralysis post. And I think that both can be even better tailored to overcome even better the decision making paralysis. For example, giving even less choice to students in terms of job description and length of exchange (2 things that are more or less still very adaptable and susceptible to decision making paralysis due to too many good options).

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.